Have fun?
Or be safe?
Why choose?
Driving cars has always been seen as an enjoyable experience. And safety features are seen as factors that are slowly eroding this joy away.
So we started by questioning this very thought. What if, fun and safety weren’t exclusive to each other? What if, fun and safety were actually two parts of one whole experience? 
The answer eventually stood out in the form of VW Carousel where an object that was always associated with fun was altered to also demonstrate safety with VW Adaptive Cruise Control. 
Agency: DDB Singapore 
Creative Directors: Thomas Yang, Joji Jacob, Jeremy Craigen
Head of Art: Thomas Yang
Art Director: Wu Yangwei
Copywriter: Pradeep D’souza
Illustrator: Illusion
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