The objective was to convey the remarkable effectiveness of Sunlight dishwashing gel. The concept revolved around the notion that a mere droplet of Sunlight could effortlessly cleanse a multitude of dishes. The poster portrays an artistic arrangement of glass plates, cups, and glasses meticulously orchestrated to resemble clusters of detergent bubbles captured through photography. The tagline succinctly encapsulates the essence of the concept: "More dishes per drop."
Agency: JWT Singapore
Creative Directors: Tay Guan Hin, Ali Shabaz
Art Director: Thomas Yang
Copywriter: Joji Jacob
Photographer: Teo Studio
Digital Imaging: Wishing Well Singapore