To drive home the message that texting while driving can be dangerous, we cleverly hide cautionary messages within everyday phone text conversations.
Headline: Texting while driving spells trouble. Stay safe for your loved ones.
![](https://cdn.myportfolio.com/6a88917bba21f59014e46dc91442b1db/0d74ede9-31ee-4003-a297-d18a8912469b_rw_1920.jpg?h=4aa84ce27e532409d7a27bd703fb3cb5)
![](https://cdn.myportfolio.com/6a88917bba21f59014e46dc91442b1db/4412a017-8f76-4ae9-b082-e0e5dfc1a9e6_rw_1920.jpg?h=9b5ecd125d3023db397a6152b503ac05)
![](https://cdn.myportfolio.com/6a88917bba21f59014e46dc91442b1db/250c3ed3-2b02-4dc9-9d9c-a3a8b36fc84a_rw_1920.jpg?h=4c29569e2fc52bf9e47a72cfece7e3af)
Agency: DDB Singapore
Creative Director / Head of Art: Thomas Yang
Art Director: Shum QiHao
Copywriter: Firrdaus Yusoff