The Singapore Creative Circle Awards, also known as The Gong Show, is part of an annual festival of creativity that celebrates and awards the best of the best work in Singapore.
In 2013, luck smiled upon me as I was selected to craft the trophy design. Drawing inspiration from the paramount role of the brain within a creative advertising agency, I ingeniously reimagined the gong mallet – a nod to the brain's vital significance.
Agency: DDB Singapore
Creative Directors: Thomas Yang, Joji Jacob
Design Director: Thomas Yang