The mobile handset market has been very much on the move these last few years. Only telephoning just isn’t very trendy anymore. And photographing, film-making, playing video games and surfing the internet isn’t all the little technological marvels have to offer, either. In this spot, Sony Ericsson show us some of the other possibilities in an interesting and playful manner.
Agency: 10AM Communications
Creative Director: Lim Sau Hoong
Art Director: Thomas Yang
Copywriters: Jay Phua, Clarence Chiew
Director: Wayne Peng