Introducing the revolutionary 2-in-1 feature of the Sony Ericsson T630: the world's first phone camera. Our outdoor poster employs a visual approach that effortlessly incorporates the phone user in a playfully unconventional manner.
![](https://cdn.myportfolio.com/6a88917bba21f59014e46dc91442b1db/630e8e74-e3ea-4e1e-8b36-8582280d2cdd_rw_1920.jpg?h=cf819018a58a2213b65606422ea4dc7b)
Agency: 10AM Communications
Creative Director: Lim Sau Hoong
Art Director: Thomas Yang
Copywriter: Jay Phua
Photographer: Jimmy Fok (Calibre Studio)
Digital Imaging: Miracle Factory