Introducing the revolutionary 2-in-1 feature of the Sony Ericsson T630: the world's first phone camera. Our outdoor poster employs a visual approach that effortlessly incorporates the phone user in a playfully unconventional manner.​​​​​​​
Agency: 10AM Communications
Creative Director: Lim Sau Hoong
Art Director: Thomas Yang
Copywriter: Jay Phua
Photographer: Jimmy Fok (Calibre Studio)
Digital Imaging: Miracle Factory
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