To open the nation’s eyes to the dynamic professions and career paths available in social service, we worked with Singapore’s national cerebral palsy football team – the CP Lions. A group of inspiring players who became national heroes with the expertise and persistence from a team of social service professionals.
Inspired by a true story, this film reveals how the players rose as national heroes, empowered by the diversified expertise and determined efforts of their therapists.
Agency: DDB Singapore
Creative Director / Head of Art: Thomas Yang
Art Directors: Jeanie Lee, Roger Tan, Kezia Agusta
Copywriters: Edwin Leong, Jasmine Tan, Ishan Venkat