The advertisements show colourful Smarties as the centrepiece of imaginative writing that revolves around explaining the colour with various examples. The calligraphy used in the advertisements explains the presence of particulars colours in one’s daily life while keeping a humorous approach to the campaign. The tag line of the campaign reads, Feed your imagination.
Agency: JWT Singapore
Creative Directors: Tay Guan Hin, Ali Shabaz
Art Director: Thomas Yang
Copywriter: Joji Jacob
Typographers/ Illustrators: Celeste Anning, Michael Ng (MindFlyer)
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