The Singapore Creative Circle Awards, also known as The Gong Show, is a well-celebrated event in the Singapore ad industry. As the Oscars of the industry, it has consistently attracted some 1,000 people coming together each year to celebrate and recognise the creativity and craftsmanship of the top advertising talents.
Harnessing the allure of the scratch & win card, ​​​​​​​I created this specially printed “Call For Entry Poster”. The intent? To elevate the creative bar to new heights.​​​​​​​
Before you scatch
After you scatch
Agency: Lowe & Partners / Monsoon
Creative Director: Ng Khee Jin
Art Director: Thomas Yang
Design Director: Thomas Yang
Copywriter: Kelvin Pereira
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