The Lincoln Modern by SC Global Developments creates a bold blueprint for the ultimate in urban living. Limited to the few, the 30-storey tower contains only 56 split-level loft apartments, ensuring unrivalled privacy and secluded luxury. Unlike conventional premium property launches, our campaign embarks with a suite of ads, each coupling these exclusive units with rare collectibles, artistry, and endangered species. These exquisite pairings encapsulate The Lincoln Modern's ethos: a paradigm of novelty, progressiveness, spacious grandeur, and unequivocal exclusivity.
Agency: 10AM Communications
Creative Director: Lim Sau Hoong
Art Director: Thomas Yang
Copywriter: Jay Phua
Illustrator: Thomas Yang