To introduce Japan's pioneering front-loading washing machine to the Asian market, Sanyo embarked on a captivating Chinese campaign, ingeniously integrating the appliance's design seamlessly within the realm of Chinese characters.
In addition to the visually striking Chinese campaign, Sanyo launched an equally compelling English ad.
Agency: Lowe & Partners Monsoon
Creative Director: Ng Khee Jin
Art Director: Thomas Yang
Copywriter: Mandy Seow
Photographer: Alex Kai Keong