To introduce Japan's pioneering front-loading washing machine to the Asian market, Sanyo embarked on a captivating Chinese campaign, ingeniously integrating the appliance's design seamlessly within the realm of Chinese characters.

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In addition to the visually striking Chinese campaign, Sanyo launched an equally compelling English ad.
Agency: Lowe & Partners Monsoon
Creative Director: Ng Khee Jin
Art Director: Thomas Yang
Copywriter: Mandy Seow
Photographer: Alex Kai Keong
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