Home is a haven for the homeless. The Salvation Army's mission is to mobilize donations and provide assistance. To convey the urgency of aiding those without shelter, we have curated a captivating collection of outdoor photographs that are skillfully juxtaposed with powerful copy, illustrating the dire need for support among the homeless community.
Agency: JWT Singapore
Art Director: Thomas Yang
Copywriter: Andrew McKechnie
Photographer: Teo Chai Guan
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