Travelling the world can be expensive, but it doesn’t have to be. To show how Rough Guides helps travellers discover more while spending less, we created a print and poster campaign where entire travel landscapes were built using only small change from different countries. By turning loose coins into mountains, roads and landmarks, the visuals brought the idea to life: with Rough Guides, even a little money can take you a long way.
Headline: See More, Spend Less.
Agency: DDB Singapore
Creative Directors: Thomas Yang, Joji Jacob
Art Director: Thomas Yang
Copywriter: Joji Jacob
Photographer: Louis Chew
Digital Imaging: Chew Peng