Singapore Road Safety Council - Drink Drive Illusion
Too much alcohol can impair a driver's judgement by distorting his perception of what's near and far. To get the message across to men, we created an optical illusion at a place where we could get their complete attention of men – the restrooms of pubs and clubs. When viewed straight on, the poster shows a car in the distance. However when seen from the side, the car now protrudes out towards the viewer – clearly demonstrating how alcohol can severely affect your judgement.
Agency: DDB Singapore
Creative Directors: Thomas Yang, Joji Jacob
Head of Art: Thomas Yang
Art Director: Khoo Meng Hau, Kenny Foong
Copywriter: Andrian Yeap
Photographer: Allan Ng (The Republic)