To champion blood donation for Red Cross Chennai, we ingeniously crafted a poster that visually connects the veins of both the donor and the recipient, symbolizing the profound impact of this life-giving act.
![](https://cdn.myportfolio.com/6a88917bba21f59014e46dc91442b1db/2da6698b-6a3f-4461-9110-e67d43ee54d2_rw_1920.jpg?h=fe6be6c512b4f6e7032265d898236482)
Agency: JWT Singapore
Art Director: Thomas Yang
Copywriters: Joji Jacob, Ali Shabaz
Photographer: Jimmy Fok