We wanted to show that with the right tools and help, it’s easy for anyone to make music. So we created a direct mailer that put the world's most recognisable tunes at people's fingertips by turning the common CD case into an uncommon musical instrument.
Creative Directors: Thomas Yang, Joji Jacob
Head of Art: Thomas Yang
Art Director: Khoo Meng Hau
Copywriter: Adrian Yeap
Sound Design: Fuse Adventures in Audio