Insight
Every four years, the world pauses as the greatest athletes compete for the ultimate prize in sport — Olympic Gold. These moments of victory unite nations and spark shared celebration.
Opportunity
How can McDonald’s naturally join this global conversation at the peak of attention and emotion?
Idea
Golden Arches for Golden Moments
As athletes claim their gold, fans everywhere celebrate with theirs — turning historic wins into everyday moments of joy at McDonald’s.
Execution
We turned Olympic victories into Golden Arches moments, rolling them out across OOH, print, and social — transforming cities, feeds, and pages into shared celebrations of gold.
Agency: DDB Singapore
Creative Directors: Thomas Yang, Vinod Savio
Head of Art & Design: Thomas Yang
Illustrators: Thomas Yang, Chin Chea Yeau