To encourage the public to practise three key actions when using pathways, we developed a campaign which was fronted by a series of short spots. Each lightheartedly highlights how even the most irritating pedestrians who cross our paths can be a thing of the past if they kept to the three simple rules to Move Happy.
Each spot takes a different stylistic approach, drawing inspiration from the types of characters and behaviours we observe each day.
Spot #1 - Moonlight Encounters
Spot #2 - Unbreakable Love
Spot #3 - The Great Path Showdown
The spots were also adapted into eye-catching visuals that place an emphasis on the 3 simple rules to Move Happy.
Agency: DDB Singapore
Creative Directors: Thomas Yang, Rachel Xu
Head of Art: Thomas Yang
Art Directors: Sin Eng Lee, Francesca Fernandez
Copywriters: Rachel Xu, Natalie Magness
Production House: Reel Loco