To encourage the public to practise three key actions when using pathways, we developed a campaign which was fronted by a series of short spots. Each lightheartedly highlights how even the most irritating pedestrians who cross our paths can be a thing of the past if they kept to the three simple rules to Move Happy.
Each spot takes a different stylistic approach, drawing inspiration from the types of characters and behaviours we observe each day.
Spot #1 - Moonlight Encounters
![](https://cdn.myportfolio.com/6a88917bba21f59014e46dc91442b1db/bd163e7a-2d56-4c36-8723-60559216bacf_rw_600.gif?h=fb9073a056ad94003a71b5a6105ef946)
![](https://cdn.myportfolio.com/6a88917bba21f59014e46dc91442b1db/cdc59cad-d864-4c46-be65-9d0682414927_rw_600.gif?h=d889c78383ab1f480678a1bf3cadfd82)
Spot #2 - Unbreakable Love
![](https://cdn.myportfolio.com/6a88917bba21f59014e46dc91442b1db/a35f06d9-6db6-4d14-8359-8cb9dd18ed17_rw_600.gif?h=d7b2642c5114134bf6001907faffbd50)
![](https://cdn.myportfolio.com/6a88917bba21f59014e46dc91442b1db/c5917547-88f2-4352-80c8-28de2d3c62ba_rw_600.gif?h=c5b8df3dc8836462c28c4972128cec76)
Spot #3 - The Great Path Showdown
![](https://cdn.myportfolio.com/6a88917bba21f59014e46dc91442b1db/a0d013c4-5a45-4917-a432-c03daa163a71_rw_600.gif?h=3ecc5a480699e1b713b04b9de8e3c579)
![](https://cdn.myportfolio.com/6a88917bba21f59014e46dc91442b1db/2e77327b-6e3f-4436-82f8-a2dae455cb14_rw_600.gif?h=cd0355be8e4818fc6ae246b930297a77)
Outdoor
The spots were also adapted into eye-catching visuals that place an emphasis on the 3 simple rules to Move Happy.
![](https://cdn.myportfolio.com/6a88917bba21f59014e46dc91442b1db/cfca4dbe-42db-40b7-a579-88514411d9ca_rw_1920.jpeg?h=921bb94f716eb54b33d693efdd365fdb)
![](https://cdn.myportfolio.com/6a88917bba21f59014e46dc91442b1db/336f2e45-efc6-4a54-99a9-a1bc7e2fe846_rw_3840.jpeg?h=5698f384df00f5c5ee85c48ab57f5f36)
![](https://cdn.myportfolio.com/6a88917bba21f59014e46dc91442b1db/8a5ed986-2955-4ff2-8f66-7751dcfc5b16_rw_1920.jpeg?h=12b008e205731c06e3ba20e69f159ac2)
Agency: DDB Singapore
Creative Directors: Thomas Yang, Rachel Xu
Head of Art: Thomas Yang
Art Directors: Sin Eng Lee, Francesca Fernandez
Copywriters: Rachel Xu, Natalie Magness
Production House: Reel Loco