When you drive a Jeep, you go places other vehicles don’t. To drive home this point, these stain-free stickers (made in varying sizes) were stuck to the side-view mirrors of parked cars and SUVs. When drivers returned and got behind the wheel, they could see a tiger in the jungle/picturesque waterfall/landscape viewed from a steep incline, in their side-view mirror. On each sticker, was the line ONLY IN A JEEP, and the website address.
Agency: M&C Saatchi Singapore
Creative Director: Terrence Tan
Art Director: Thomas Yang
Copywriter: Farrokh Madon
Photographers: Thomas Yang, GettyImages (Stickers)