Hibiki – Festive Premium Gift Edition Launch
Christmas & Chinese New Year Campaign
For the year-end festive season, Hibiki unveiled its Premium Gift Edition across Christmas and Chinese New Year, centred on the theme “Gifting of Harmony.” The campaign invited audiences to pause, reflect, and celebrate the relationships that shape their lives.
Anchored by the line “A timeless creation, for every season shared,” the launch positioned Hibiki not simply as a gift, but as an intentional gesture of appreciation and gratitude.
Bringing the Packaging Story to Life
While the Premium Gift Edition packaging design was developed, my role was to interpret and extend its visual language across animated motion graphics, key visuals, and on-ground activation design.
The objective was to translate the intricate craftsmanship of the box into a cohesive festive campaign world. Ensuring every touchpoint felt harmonious, premium, and emotionally resonant.
Film Launch - Packaging
Film Launch - Thematic
Key Visuals
Christmas
Lunar New Year
On-ground activation design
The retail experience was designed as a short but meaningful journey. Spatial graphics and messaging guided customers through a reflective moment before purchase — reframing gifting as a deliberate act of harmony rather than a transactional exchange.
Window Display
On-site Activation Design (Large Scale)
On-site Activation Design (Mid Scale)
On-site Activation Design (Small Scale))
Agency: DDB Singapore
Creative Director: Thomas Yang
Head of Design: Thomas Yang
Art Director: Luis Fabra
Copywriter: Chow Yong Jun
Production House: Carbon Moves, Singapore