Every darn song's got a sneaky tale to spin. And guess what? Your muse can pop up from the quirkiest corners of life, like that time you tripped over your own shoelaces. Yup, those personal escapades are just itching to jam out through those trusty guitar chords, putting the "oomph" in your one-of-a-kind saga.
Agency: JWT Singapore
Art Director: Thomas Yang
Copywriter: Andrew McKechnie
Photographer: Jimmy Fok (Calibre Studio)