Unlike regular-strength beers, Coopers Premium Light is a low 2.9% alcohol. The benefit of this low alcohol beer is that even after you’ve had a few, the effects are minimal. In fact, the “beer goggles” effect is only about 2.9%. 
Agency: JWT Singapore
Creative Director: Tay Guan Hin
Art Director: Thomas Yang
Copywriter: Andrew McKechnie
Photographer: Jonathan Tay

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