Unfortunately, athlete's foot often flies under the radar for many individuals, overlooking the possible repercussions when left untreated or treated improperly. To tackle this issue head-on and amplify public consciousness, we've crafted a print campaign that delves into the origins of the problem within familiar contexts, all geared towards raising awareness.
Agency: JWT Singapore
Art Director: Thomas Yang
Copywriter: Andrew McKechnie
Photographer: Teo Chai Guan
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