Unfortunately, athlete's foot often flies under the radar for many individuals, overlooking the possible repercussions when left untreated or treated improperly. To tackle this issue head-on and amplify public consciousness, we've crafted a print campaign that delves into the origins of the problem within familiar contexts, all geared towards raising awareness.
![](https://cdn.myportfolio.com/6a88917bba21f59014e46dc91442b1db/9c094996-c04e-49bb-9455-8bc51c315c9e_rw_3840.jpg?h=799eddb698fffa96438a383ca3e1726e)
![](https://cdn.myportfolio.com/6a88917bba21f59014e46dc91442b1db/83f82dc0-2501-40e6-ba6a-f3c2c6c7c8d0_rw_3840.jpg?h=4863a9b57bfa7476b3f90c2498ba6de0)
![](https://cdn.myportfolio.com/6a88917bba21f59014e46dc91442b1db/d7369fdb-ba5f-4828-868a-39829bc55841_rw_3840.jpg?h=dc729a00275e91444ddecc22afc0866a)
Agency: JWT Singapore
Art Director: Thomas Yang
Copywriter: Andrew McKechnie
Photographer: Teo Chai Guan