Bose is a brand known for clean lines, simplicity, and design that is made for life. When we were asked to promote its range of noise-cancelling headphones, we drew inspiration from the brand’s design ethos. The campaign demonstrated the prowess of Bose noise-cancelling technology with a simple graphic icon – the volume bar.
![](https://cdn.myportfolio.com/6a88917bba21f59014e46dc91442b1db/1604b262-13a5-4fd6-ad3b-57245765f6a0_rw_3840.jpg?h=bab9799ec77d59c933344fde232ecb54)
![](https://cdn.myportfolio.com/6a88917bba21f59014e46dc91442b1db/ab2eb65b-8901-4ca5-b699-1c57e6be8460_rw_3840.jpg?h=1fe04c7a7fbba14bbd3d7098280eca40)
![](https://cdn.myportfolio.com/6a88917bba21f59014e46dc91442b1db/d04f9417-5f37-436a-962c-cb6caa2f0469_rw_3840.jpg?h=fc98eb682fb5013cfeceb4d24b1af9e3)
Agency: DDB Singapore
Creative Directors: Joji Jacob, Thomas Yang
Head of Art: Thomas Yang
Art Director: Khalid Osman
Copywriter: Lester Lee
Photographer: Allan Ng