Bose is a brand known for clean lines, simplicity, and design that is made for life. When we were asked to promote its range of noise-cancelling headphones, we drew inspiration from the brand’s design ethos. The campaign demonstrated the prowess of Bose noise-cancelling technology with a simple graphic icon – the volume bar.
Agency: DDB Singapore
Creative Directors: Joji Jacob, Thomas Yang
Head of Art: Thomas Yang
Art Director: Khalid Osman
Copywriter: Lester Lee
Photographer: Allan Ng
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