A wardrobe basic with a lifesaving difference.
The Problem
A monthly breast self-check is an important routine in breast cancer detection. How do we remind women to do it consistently and get them to remember the checking methods? 
The Idea 
When women undress themselves, it’s also the perfect time for a breast self-check. So we created a T-shirt that not only reminded them about this routine, but also how to do it. On the outside, it looks just like a regular T-shirt, with a quote that hints at the idea. On the inside, printed diagrams show the 3 self-check methods.
Agency: DDB Singapore
Creative Directors: Thomas Yang, Dunstan Lee
Head of Art & Design: Thomas Yang
Art Director: Sin Eng Lee
Copywriter: Dunstan Lee
Photographer: Lee Chee Kean
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