A ‘Tiger Mum’ races against time and her biggest fear.
A story of a mum who holds nothing back in readying her young son for his future. With what seems like an Asian Tiger Mum approach, she teaches him about everything from household chores and dressing up, to dining etiquette and operating a car. These lessons are clearly not meant for someone his age; Mum is way ahead of time. We soon learn the truth – about how she's driven by relentless motherly love.
Agency: DDB Singapore
Creative Directors: Thomas Yang, Dunstan Lee, Eugene Cheong
Head of Art: Thomas Yang
Art Director: Alan Choong
Copywriter: Dunstan Lee
Head of Broadcast: Casey Poh
Director: Ros (FreeFlow Productions)
Music Production: Fuse Asia