Is your body yearning for an energy revival? It's time to power up with "Battery" – the ultimate energy drink. The print campaign employs a crafty application of fuzzy imagery technique, cleverly alluding to low battery or weak connection situations. These scenarios demand unerring focus, precisely when you need it the most.
![](https://cdn.myportfolio.com/6a88917bba21f59014e46dc91442b1db/4d9ad637-7842-4a3a-8d0d-3b58500366b0_rw_1920.jpg?h=e0ca517033922db83c0b0d2defe286cd)
![](https://cdn.myportfolio.com/6a88917bba21f59014e46dc91442b1db/13eddb0f-b0c5-48f6-9bce-f426904df109_rw_1920.jpg?h=f6354ee24f659235c5a76c36d549bace)
![](https://cdn.myportfolio.com/6a88917bba21f59014e46dc91442b1db/75cdc1e1-8342-4180-ad8f-da838f71eb83_rw_1920.jpg?h=c23dd524a8459304d5a71a6b38896b39)
![](https://cdn.myportfolio.com/6a88917bba21f59014e46dc91442b1db/faa46b1c-465d-4c3b-bc22-e83d1a4e6698_rw_1920.jpg?h=8781295dd8cd6cb167d146e4df6d921f)
Agency: JWT Singapore
Creative Directors: Tay Guan Hin, Ali Shabaz
Art Director: Thomas Yang
Copywriter: Joji Jacob
Digital Imaging: Procolor