Life is filled with distractions that seem to do everything to ensure you forget what you’re supposed to do. Thankfully, there’s 3M’s Post-it Notes. We communicated this insight by transforming commonly forgotten objects into the things that distract us. Positioning Post-it Notes as the handy solution that helps you remember.
Agency: DDB Group Singapore
Creative Directors: Thomas Yang, Joji Jacob 
Head of Art: Thomas Yang
Art Director: Trevor Lim
Copywriter: Pradeep D’Souza
Photographer: ​Harpi Sim, Jeremy Wong (Nemesis Pictures)
Digital Artist: ​Teo Lay Leng (Miracle Factory)
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