If information is power, then the need for data privacy has never been more pressing. Lucky for us, there’s 3M Privacy Filter. A protective film that is applied onto your laptop, tablet or mobile screen to keep prying eyes away so what’s private stays private. But in a world without 3M, to what extend will we go to keep information we get private in public?
Agency: DDB Singapore
Creative Directors: Thomas Yang, Joji Jacob
Head of Art: Thomas Yang
Art Director: Khoo Meng Hau
Copywriter: Adrian Yeap
Photographer: Andrei Jewell
Digital Retouchers: Agnes Teo, Peter Barker