There are vast amounts of information out there and it’s easy to get lost. To get this message across, we arranged and shot books and magazines to look like massive, confusing cities, forests and seas: all places you could get lost in. A simple message reminded people that there was an easy way out – 3M’s Post-it Flags.
Agency: DDB Singapore
Creative Directors: Thomas Yang, Joji Jacob
Head of Art: Thomas Yang
Art Director: Trevor Lim
Copywriter: Pradeep D’Souza
Art Director: Trevor Lim
Photographer: Jeremy Wong (Nemesis Pictures)
Digital Artist: Teo Lay Leng (Miracle Factory)
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