Look out the window.
What do you see?
Wait, there’s no window.
Only a wall.
And fake plastic flowers.
And a fake parquet floor.
A plastic coffee cup on a formica table.
Artificial lighting, on all day.
Get out. Get a life. Get a cycle.
What started out as a collaborative project with LifeCycle has ended up winning 4 gold, 4 silver and 2 bronze award at the Cannes Lions International Festival of Creativity and Spikes Asia Creative Awards. 3 Wood Pencils in the D&AD (British Design & Art Direction)
Date of release: October 2012
Sheet size: 840mm X 530m (33 inch X 21 Inch)
Print Quality: 4 colours Offset Lithographic Printing with matt varnish to achieve better black and white contrast for the output image. Printed on Exel Satin 252gsm paper. Suitable for archival use.