You live in a little box.
You get into a little box that drives you to another little box.
And you spend your day thinking little boxed thoughts in your little box.
Till it’s time to leave for the other little box.
Unbox yourself.
Get a life. Get a cycle.
What started out as a collaborative project with LifeCycle has ended up winning 4 gold, 4 silver and 2 bronze award at the Cannes Lions International Festival of Creativity and Spikes Asia Creative Awards. 3 Wood Pencils in the D&AD (British Design & Art Direction)
Date of release: October 2012
Sheet size: 840mm X 335m (33 inch X 13.25 Inch)
Print Quality: 4 colours Offset Lithographic Printing with matt varnish to achieve better black and white contrast for the output image. Printed on Exel Satin 252gsm paper. Suitable for archival use.