The Brief
To create a low-cost direct mailer that would announce 10AM Communications’ move and change of address. Recipients would include current and potential clients, suppliers, business associates and friends. It would have to be interesting, memorable, and be an idea that communicated 10AM’s philosophies as an advertising agency.
The Solution
A low-postage direct mailer that unfolds into a poster. On it, the entire agency’s staff is featured with their heads wrapped in bubble wrap to protect the most important assets of a creative advertising agency.
Agency: 10AM Communications
Creative Director: Lim Sau Hoong
Art Directors: Thomas Yang, Ang Shengjin
Copywriters: Jay Phua, Clarence Chiew
Photographer: Jimmy Fok (Calibre Studio)
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